Creative audits provide focus on cause and effect relationships, if any, between the way a campaign's message relates to the reader and its performance. Creative Audits use best-practice assumptions about design and copy as a starting point, but take into account what the data tells us about audience, message, cadence, offer and environment. When properly executed, audit reports assess successful and unsuccessful past campaigns and offer guidelines for incremental, repeatable improvements for the future.

DCG Creative Audits are contracted on a per-project basis, and include on-site review and post-review audit report.