The Creative EquationTM refers to our proprietary approach to creative success in fundraising, and is built upon a simple construct that incorporates balancing Resonance and Demonstration to drive increased Motivation among donors and prospects. John Thompson offers half day and full day classes, on-site, for groups of up to 30 students on techniques, strategy systems and methodologies that incorporate the Equation’s strengths into practice.

To learn more about DCG’s exclusive Creative Equation approach, contact John Thompson directly at 301.792.8680 or by email at jthompson@directcreativegroup.com to request a free copy of our Creative Equation white paper.