Creative strategy begins upstream, long before the first word of the appeal is written or the first evocative photo is selected. It grows from the conclusions that data and analytics generate, and guides how mission and message will be framed to meet objectives. Carefully developed creative strategies are a critical part of overall strategic planning. They control campaign implementation and dramatically improve the chances for success.

DCG Creative Strategy engagements are executed under simple retainers, and include routinely scheduled on-site and remote sessions that develop strategic roadmaps, oversee individual campaign creative output, and review campaign performance.